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| TikTok |
TikTok removed over 450,000 videos and banned more than 43,000 accounts in Kenya during the first quarter of 2025, as part of its ongoing efforts to uphold Community Guidelines and ensure user safety.
According to the platform’s Q1 2025 Community Guidelines Enforcement Report, 92.1% of the videos were removed before they were viewed, and 94.3% were taken down within 24 hours of being posted.
“By integrating advanced automated moderation technologies with the expertise of thousands of trust and safety professionals, TikTok enables faster and consistent removal of content that violates our Community Guidelines,” the report stated.
The company also reported that its global proactive detection rate reached 99%, allowing it to identify harmful content—including misinformation, hate speech, and self-harm-related material—before users encounter it.
During the same period, TikTok stopped 19 million LIVE rooms globally, a 50% increase from the previous quarter.
The platform also updated its LIVE Monetization Guidelines to clarify which content is not eligible for monetization.
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| TikTok |
“This shows how effective TikTok’s prioritisation of moderation accuracy has been, as the number of appeals remains steady amid the increase in automated moderation,” the company added.
TikTok has also expanded efforts to support mental health in Kenya.
It partnered with Childline Kenya to provide in-app access to local helplines when users report content related to suicide, self-harm, hate, or harassment.
Additionally, TikTok announced a partnership with Mental360 to create locally relevant, evidence-based mental health content.
“This comes at a critical time in Kenya, where there is a growing need to bring mental health resources closer to those who need it the most, especially online,” TikTok noted.
The platform continues to encourage users to report any content, comments, or accounts that may violate its standards through the TikTok Help Centre.
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